Have you planned to create an animated video for your brand but overwhelmed by the massive price ranges? The estimated price range for an explainer 2D animated video is shown below:
If you are stuck unlocking the secret to understand the price range that starts from $30, going up to $3000 and reaching the highest amount of $25000 for a per-minute 2D video, here is the blog to guide you.
$30 For A 1 Minute 2D Explainer Video- How?
Don’t be fascinated by the amount as the lower it gets the more work piles up on your shoulder.
The only way you can afford a 2D video in just $30 only is if you do the following task by yourself. But first of all note that you have to hire a freelance video animator who is not so experienced as well. Only a beginner would agree to create a video at such a price.
Goal Setting
No one knows your brand better as you do, so this part is something you have to do yourself no matter how much you pay. You need to brainstorm and research to jot down your goals. You need to know the right aspects of your business and find out what you what to achieve. A 2D explainer video can help you spread brand awareness or act as a lead magnet. You can add a call to action in your video to funnel the prospective to your platform. Having properly targeted aims is a must thing to do as it makes your video more effective.
Script Writing
A video script is the most important aspect; it’s the backbone of your video. Without a script you cannot move an inch to make your video. For a 30 second video script the cost range is around $100 to $200 based on how much experienced the writer is. Whereas for a 60 second video, the cost ranges between $350 to $450. Similarly, the cost increases with the duration.
The word limit of an explainer video is:
- A 30 second video has 80 words
- A 60 second video has 160 words
- A 90 second video has 240 words
As you are trying to keep a close budget you have to compose your script. When composing one make sure to offer a problem solving along with introducing your brand in the right tone and voice. Avoid bragging your business or services instead stick to interacting with your target audience.
Adding the buyer’s persona is the basic ingredient for writing a good script. It helps you understand the ground realities of the market and know what your audience prefers and needs. It lets you discover the pain points to take a step closer to your viewers thereby efficiently converting them into perspective leads.
Storyboarding
Here comes the next important aspect- storyboarding. The cost to create a storyboard for a 2D animated video ranges between $300 to $900 if you hire a freelancer. Whether your chosen one is a beginner or an experienced one he would never agree on creating the storyboards in the only $30 along with animating as well. So, that leaves the hassle of storyboarding on your shoulders.
To create a storyboard, you have to get your hands on top notch tools and software. Best storyboarding tools include:
You need to know the basics to storyboard before you sketch anything. Your drawings should be neat and drawn properly. If you create the storyboard perfectly, it will become easier to illustrate efficiently as well.
In a 2D video there are characters and settings (which forms the background) along with other objects and elements to support your script. Above all, you need to focus on creating frameworks appropriately. The 2D video has two dimensional frameworks, every object created should be created in the 2D format.
Animate Your Video
2D animation requires exceptional animating skills. It has a number of aspects from incorporating the right color theory to creating characters with a touch of reality. All of these aspects require an expert if you want a video that depicts utmost professionalism. If you can compromise on quality, you can go for a newbie animator who would add in many template objects and characters. In this budget he would not create any new character, instead prefer to add a number of free objects and free backgrounds as well.
However, if you hire a freelancer with a bit of experience he would cost around $550 to $1,500 to animate for you. He will also create the storyboard before animating the video. In this way, you can get a good quality video for your brand. Remember a video is of great worth in the world of digital marketing. Around 51% of marketers rely on video marketing stating it be an effective tool to garner attention.
Alternate Suggestion:
If you do not want to invest money hiring a beginner, you can try your luck animating the video using te following listed software:
Voiceover and Sound Effects
You sure would want to add more life in your video thereby making it sound engaging by adding a voiceover. So, you need to count it out from the budget you have planned. What you can do is to go for free soundtracks which you can find from YouTube or any other platform.
When you look for the soundtrack make sure that it matches with the brand identity and equity. The track must not create any sort of distraction or confusion. It should synchronize with the script and movements of each frame.
Now coming on the voiceover part, you can find a voiceover artist at as low as $5 from online platforms like Fiverr. However, if you prefer to go for a custom soundtrack and voiceover artist the cost ranges from $75 to $400.
You must note one thing that just as the soundtrack should be according to your brand equity, the voiceover artist you hire should have the accent you need to interact with your target audience. He should be well-spoken with a professional touch in his voice along with giving out information in clear, audible tone.
Alternate Suggestion:
You can opt for a free voiceover generator if you do not want to spend any extra amount. The free generators are listed below:
Revision and Consultation
Do not even think about getting any chance to submit for revision or ask for consultation in such a minimal budget as these are the perks that only experienced professionals offer and at a certain budget. You may find something not according to your instructions when you get the video, so in this case, it’s better to revise it yourself. You can pay extra to get it revised as well.
However, if you opt for an experienced freelancer and set a fix budget on his terms you would expect the cost to range between:
- Project Consultation- $200 to $400
- Revision– $300 to $600
Video Launch & Its Marketing
The last aspect is the launch and marketing of your video. You have to plan its marketing to promote your brand to a larger group of target audience. Its significant to interact with the audience online and put your product in front of them quite persuasively to expect a lead generation to your platform. There are two ways to do that- paid marketing or organic solution.
The Organic Marketing
Keeping the budget affordable, its best to opt for organic marketing. How to organically promote your 2D video? Sign up on every leading social media platform it be Facebook, Twitter, LinkedIn, or Instagram. Trim your video as per their requirements. Stay consistent and be present on all of them at a single time. You can either involve all of these platforms or select the one having most proportion of your target audience.
Leveraging the right tools can help you power struck your organic marketing game. If you want to promote your business here are some best social media tools that can help you stay consistent.
$3000 To $25000 Cost For A 2D Animated Video- How?
What do you want a minimal budget with a lot of hassle or a budget that can free you off from every trouble and in return generate the outcomes you desire?
Obviously the latter, considering the heated competition going on in the market.
So, here is the solution for you.
Hire a professional 2D Animated Video Service Providing Company
When you hire the animated service provider who has professionals belong to every individual aspect of your video, you get more relaxed and focused. You will be facilitated with a number of services each coming up with its own professional guidance. Things will become much more transparent and you will have to reap out the benefits you aim for. So, now let start the budgeting.
Goal Setting
The cost to help you set a goal as per the duration would range between:
For a 30 second video– $200
For a 60 second video– $300
For a 90 second video– $500
Here the experts will give you a detailed analysis of the market along with providing a through research on your competitors to help you set the best goals. They will be studying your business model and knowing your target audience to help create a better strategy.
Script Writing
The cost to get a script from an expert company would range between:
For a 30 second video- $600
For a 60 second video- $1500
For a 90 second video- $3000
Your service provider will keep you in the loop to compose a highly targeted script that can convert leads efficiently. There will be a proper flow and engaging aspects to garner attention.
Storyboarding
The cost to create an incredible storyboard for your 2D video cost between:
For a 30 second video- $2500
For a 60 second video- $6000
For a 90 second video- $12,000
The expert will use high tech tools and software to create accurate drawings.
Animate Your Video
Here comes the major cost bracket, the rates to animate your video ranges between:
For a 30 second video- $5000
For a 60 second video- $10,000
For a 90 second video- $20,250
The animated video will depict a touch of perfection with utmost immersive attributes that can hold the attention of viewers till the very end.
Voiceover and Sound Effects
The cost range to add voiceover and sound effects is estimated to be:
For a 30 second video- $400
For a 60 second video- $750
For a 90 second video- $1,500
The voiceover added in your video is of a highly experienced artist who has the experience to be more interactive. The company would recommend a person with clear voice and a perfect accent.
Revision and Consultation
The cost to ask for consultation and revision ranges between:
For a 30 second video- $2000
For a 60 second video- $4000
For a 90 second video- $8000
Everything will be according to your needs and the brief will be followed from start to the very end.
Video Launch & Its Marketing
Working with an experienced animated video creation service provider would benefit you in one major thing at most- you will get their expertise to promote your video across many platforms efficiently.
The video promotion cost would range between $1000 to $1500 irrespective of the duration. Here the service provider would also opt for paid marketing channels to boost conversions and online reach.
How much does 2D animation cost per minute in 2021?
If you hire an agency the total budget for a 2D video of 1 minute as in 60 second would cost around $15000 to $20,000. Everything from goal setting to marketing will be covered in the package.
Can I hire an expert from a service providing company?
Yes, you can hire an expert but while following the company policy. As you get connected with a service provider they automatically appoint a project manager who maintains a connection of the customer with the team. So, on the face value of just one person, you get to interact with an entire team of professionals.